{"product_id":"genesis-serum-fortifiant-hair-serum","title":"Genesis Serum Fortifiant Hair Serum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eProfessional-grade daily scalp serum that strengthens hair from the root to prevent breakage from brushing. Salon-quality fortifying treatment for at-home use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHair prone to breakage from brushing or styling\u003c\/li\u003e\n\u003cli\u003eThinning or low-density areas needing targeted strengthening\u003c\/li\u003e\n\u003cli\u003eColor-treated, highlighted, or chemically processed hair\u003c\/li\u003e\n\u003cli\u003eThose seeking professional scalp treatments at home\u003c\/li\u003e\n\u003cli\u003eDaily preventative hair strengthening routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eReduces breakage by 97%* when used as part of the Genesis system\u003c\/li\u003e\n\u003cli\u003eStrengthens hair from the root at the scalp level\u003c\/li\u003e\n\u003cli\u003eNourishes without weighing hair down\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to Use: \u003cmeta charset=\"utf-8\"\u003eExpert Application Guide\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eTowel-dry hair after cleansing with shampoo and conditioning\u003c\/li\u003e\n\u003cli\u003eFill pipette to the black dosage line — this equals one dose\u003c\/li\u003e\n\u003cli\u003ePart hair and apply directly to scalp — focus on areas prone to breakage or where you notice lower density\u003c\/li\u003e\n\u003cli\u003eMassage into scalp to ensure full absorption\u003c\/li\u003e\n\u003cli\u003eApply up to 4 doses total, targeting problem areas section by section\u003c\/li\u003e\n\u003cli\u003eDo not rinse — proceed to blow dry or let hair air dry and style as usual\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003ePro Tip: For maximum cooling and calming benefits, store your serum in the refrigerator prior to applying.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBetween Washes: Can also be applied to dry scalp on non-wash days for continuous strengthening protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e90ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e[custom tab]\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAqua \/ Water \/ Eau • Alcohol Denat. • Arginine • Peg-40 Hydrogenated Castor Oil • Citric Acid • Niacinamide • Calcium Pantothenate • Caffeine • Limonene • Pyridoxine Hcl • Linalool • Polyquaternium-11 • Safflower Glucoside • Benzyl Salicylate • Coumarin • Citral • Benzyl Alcohol • Xylitylglucoside • Citronellol • Benzyl Benzoate • Anhydroxylitol • Xylitol • Zingiber Officinale Root Extract \/ Ginger Root Extract • Resveratrol • Tocopherol • Bht • Sodium Citrate • Parfum \/ Fragrance. C240911\/1.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e[\/custom tab]\u003c\/span\u003e\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":44275755483239,"sku":null,"price":88.0,"currency_code":"BND","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/5601\/3415\/files\/kerastase.jpg?v=1784949018","url":"https:\/\/beautepratique.co\/products\/genesis-serum-fortifiant-hair-serum","provider":"Beaute Pratique","version":"1.0","type":"link"}