My Lash Serum
Easy and comfortable daily eyelash serum with biotin.Biotin - a key ingredientIt's an essential component that supports hair health and is also used in shampoo & hair supplements. Now, use Biotin to strengthen your lashes!Clean BaseThe product has been upgraded...
$10.00
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Lash Sensational Sky High Waterproof Mascara (Very Black)
Sky High lash impact from every angle! Lash Sensational Sky High mascara delivers full volume and limitless length. Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. Waterproof mascara formula infused with...
$22.50
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Stay All Day Waterproof Liquid Eyeliner
$42.50
  • Dark Brown
  • Intense Black
  • Intense Labradorite (Charcoal)
  • Intense Smoky Quartz (Espresso)
  • + 5
Stay All Day Waterproof Liquid Eyeliner
What it is:An easy-application, waterproof liquid liner that stays on all day and night.What it does:This easy-glide, quick-dry precision liner stays in place until you say when—no smudges, feathering, or running. The thin, marker-like tip is easy to use, even...
$42.50
  • Dark Brown
  • Intense Black
  • Intense Labradorite (Charcoal)
  • Intense Smoky Quartz (Espresso)
  • + 5
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SuperDew Highlighter Balm
"NEW GLOW-Y SKIN SECRET" according to Fashionista. SuperDew is a translucent complexion-boosting highlight balm. No shimmer, no glitter, no daytime disco - just glassy luminous skin.  SuperDew has received the National Eczema Association's Seal of Acceptance™ and is safe for all skin...
$36.00
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Auto Eyebrow Pencil
$9.00
  • #2 Black
  • #1 Rose Brown
  • #4 Ash Brown
  • #7 Honey Brown
Auto Eyebrow Pencil
Eyebrow pencil with an oval-shaped tip that allows for easy creation of your desired brow look.Eyebrow pencil for defined contours of eyebrowsIts wide, flat oval-shaped pencil is perfect for drawing wide lines when held flat and delicate lines at the...
$9.00
  • #2 Black
  • #1 Rose Brown
  • #4 Ash Brown
  • #7 Honey Brown
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Stay Vulnerable Liquid Eyeshadow
from $39.00
  • Nearly Apricot (Soft Coral)
  • Nearly Neutral (Warm Neutral Beige)
  • Nearly Rose (Soft Tea Rose Pink)
  • Nearly Mauve (Soft Mauve)
  • + 1
Stay Vulnerable Liquid Eyeshadow
A weightless, liquid-to-powder eyeshadow that blends seamlessly for a quick, buildable wash of long-lasting, waterproof, crease-resistant color. This quick and easy formula goes from liquid to powder in seconds. Velvety-smooth, creamy, and never sticky, it blends and builds easily before...
from $39.00
  • Nearly Apricot (Soft Coral)
  • Nearly Neutral (Warm Neutral Beige)
  • Nearly Rose (Soft Tea Rose Pink)
  • Nearly Mauve (Soft Mauve)
  • + 1
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Brow Shaping Scissors and Brush
Expertly trim and shape brows. The Brow Shaping Scissors & Brush feature ultra-thin blades that are custom designed to trim brow hair. The uniquely contoured body allows for comfortable handling. Brow shaping brush included. MADE IN ITALY: Brow shaping scissors...
$26.50
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3D Curling Eyelash Iron Mascara
$20.00
  • 0°Classic Design #01Black
  • 0°Classic Design #02Brown
  • 6°Curling Design #01Black
  • 6°Curling Design #02Brown
3D Curling Eyelash Iron Mascara
【Bristleless Mascara】Elevate your lash game with our innovative black metal wand mascara. Featuring a metal brush bristle, this mascara evenly coats each individual eyelash strand for a long-lasting, all-day lift that gives lashes. 【Quick-Drying Formula】Our mascara's quick-drying formula allows you...
$20.00
  • 0°Classic Design #01Black
  • 0°Classic Design #02Brown
  • 6°Curling Design #01Black
  • 6°Curling Design #02Brown
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Bright Fix Eye Brightener
$52.00
  • Honey (Warm Neutral for Medium to Medium-Deep Tones)
  • Butter (Soft Yellow to Brighten and Colour Correct Light Medium to Medium Skin Tones)
  • Crepe (Cool for Light to Medium Skin Tones)
  • Deep Butter (Warm for Light Medium to Medium Skin Tones)
Bright Fix Eye Brightener
INSTANTLY HYDRATES, BRIGHTENS, AND BLURS.  LIGHT-AS-AIR, SHEER TO BUILDABLE COVERAGE THAT LASTS. GIVE IT TO ME QUICK: An undereye brightener that easily hydrates, brightens, and conceals. Delivers a fast, natural, no-makeup makeup effect with sheer to buildable coverage. Crease-, humidity-,...
$52.00
  • Honey (Warm Neutral for Medium to Medium-Deep Tones)
  • Butter (Soft Yellow to Brighten and Colour Correct Light Medium to Medium Skin Tones)
  • Crepe (Cool for Light to Medium Skin Tones)
  • Deep Butter (Warm for Light Medium to Medium Skin Tones)
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Dream Team: Best Seller Lip + Cheek Set
Meet Tower 28's dream team: A limited edition set of two full-size bestsellers for a perfectly paired nude-rosy pink look including a luminous cream blush and high shine lip gloss. BeachPlease Luminous Tinted Balm in Magic Hour delivers a creamy...
$46.00
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Precisely, My Brow Pencil
$42.00
  • 3.5 Neutral Medium Brown
  • 3 Warm Light Brown
  • 5 Warm Black-Brown
  • 6 Cool Soft Black
Precisely, My Brow Pencil
Oh my WOW…precise & defined eyebrows! This ultra-fine eyebrow pencil draws incredibly natural-looking, hair-like strokes that last 12 budge-proof hours.* A few strokes of the rich yet blendable color will transform brows from shapeless & undefined to filled & defined...
$42.00
  • 3.5 Neutral Medium Brown
  • 3 Warm Light Brown
  • 5 Warm Black-Brown
  • 6 Cool Soft Black
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Daily Moodlette Eye Palette
$69.50 $63.00
  • Amber Sunset
  • Moonlight Rose
Daily Moodlette Eye Palette
Customize your look from day to dawn with Beauty YouTuber Edward Avila's Daily Moodlette eye palette. Simple, everyday washes of color to enliven flashes of shimmer & glitter. Each palette contains smooth matte shades for creating dimension & lining the...
$69.50 $63.00
  • Amber Sunset
  • Moonlight Rose
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Rapidlash Eyelash Enhancing Serum
RapidLash® Eyelash Enhancing Serum This innovative high-performance serum formulated with advanced polypeptides helps enhance the appearance of lashes with a simple once a day application. Ideal for women and men with brittle, weak, thin or short lashes. [Custom Tab] Water...
$68.00
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Roller Liner Matte Liquid Eyeliner
Glide on a natural-looking, fine line with Roller Liner! Their matte liquid eyeliner features a precision felt tip for sharp controlled lines and a super-smooth application that won’t drag. The quick-dry, waterproof* formula lasts 24-hours**. It doesn’t fade, flake or smudge,...
$38.00
  • Black
  • Brown
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Magic Mini Brush Set
Darlings, this kit is part of my UNMISSABLE summer beauty sale. Unlock magical savings of up to 40% off* on skincare and makeup secrets to make your beauty dreams come true this summer and beyond!Darlings, beautify your complexion and eyes...
$51.00
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Pillow Talk Beautifying Eye Filter
eye makeup gift set including my vertical lift-effect miracle mascara and dreamy berry-brown eyeliner from the magical world of Pillow Talk!Darlings, Pillow Talk is not only the shade on everyone's lips, it's a MAKEUP MAGIC on everyone's EYES, TOO!My NEW!...
$51.00
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Easy Smokey Eyes To Hypnotise Gift Set
eye-enhancing eyeshadow pencil duo in two new shades! Darlings, discover the secret to EFFORTLESS EYES TO MESMERISE with my NEW! eye makeup gift set, Easy Smokey Eyes to Hypnotise!Featuring 2 NEW! shades of my Colour Chameleon eyeshadow pencils, perfectly packaged...
$51.00
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Mini Goof Proof Brow Pencil
$18.50
  • (5) Warm Black Brown
  • (6) Cool Soft Black
Mini Goof Proof Brow Pencil
Presto…everyone’s an expert with this super easy filling & shaping eyebrow pencil. It features a custom, non-sharpen “goof-proof” tip, soft color and a glide-on formula for easy & fast brow filling. Comes complete with built-in blending spoolie-brush and signature Tips...
$18.50
  • (5) Warm Black Brown
  • (6) Cool Soft Black
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